Playground Equipment Company Engages WSI For SEO and Pay Per Click Marketing
Premier Park & Play, a playground equipment supplier for schools, parks, campgrounds and child care centers in Massachusetts, Connecticut and other parts of New England, has engaged WSI to implement an SEO strategy and pay-per-click (PPC) advertising campaigns to generate leads for the company. Premier’s products include
- playground equipment
- playground surfacing
- outdoor shelters
- sport and fitness equipment
- splash pads/water play
The company provides services including the planning, design and construction of playgrounds, installation of playground equipment, and even fundraising campaigns for the client’s playground project. From traditional equipment such as slides and jungle gyms to fantasy themed playground castles, larger than life outdoor musical instruments, and waterplays and splashpads, Premier Park and Play has built many magical playgrounds for towns, schools and non-profit organizations in New England.
The goal of the WSI digital marketing strategy is lead generation. The company had tried trade shows and advertising on industry websites, but the results were not satisfactory. WSI proposed a digital marketing strategy that included website development, SEO and pay per click (PPC) advertising.
First, WSI enhanced the company’s website to include a form for lead generation and a portfolio of playground projects.
Next, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords.
With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google+, Facebook and LinkedIn pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly.
In addition, a Google Adwords campaign, managed using the intelligent WSI paid search software, will be implemented to generate traffic and hot qualified leads.
WSI’s unique SEO and Adwords strategy monitors results from Google Analytics and the Search Console. Each month WSI will produce a report that includes key performance metrics, previously agreed upon with Premier Park & Play, such as: organic and paid traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from these SEO and pay-per-click advertising strategies. You’re welcomed to watch the results come in or call to find out how your company can benefit from WSI SEO and PPC strategy that brings in leads and sales for their clients all over the world.
This blog post is originally published on http://www.thewsitouch.com/playground-equipment-company-engages-wsi-seo-pay-per-click-advertising/